Page 1
wireframes
Standard

WUD Flupa Part 3: Elegantt for Trello

The latest WUD (World Usability Day) was held in Criteo’s sleek offices, with 3 interesting conferences on innovation. We already shared with you the Smartphone Street Observer and the The Human Factor and Designers. This week, we’re sharing our takeaways from Jacinthe Busson’s talk on the new Trello plugin Elegantt.

How the idea for Elegantt for Trello was born

(Jacinthe Busson from Kontest)

 

The idea behind Elegantt comes from a Kontest R&D project. Given that Kontest has no end client, their projects do not include strict deadlines and therefore delays can be quite frequent.

They love Trello and use it often (project monitoring, organizing development and project progressions, creatives’ workload planning, etc.). But they quickly ran into a problem: their boards were quickly becoming overloaded and hardly readable. Not finding the perfect tool to improve their workflow, they decided to develop it themselves.

Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin
How to track your app's performance ?
Standard

Selecting an analytics solution for your app

How to track your app’s performance : Choosing your Analytic’s solution

This is the second part of a 3-part guide. If you missed the the first article, click here to read Part I.

You just finished your measurement plan and have a clear vision of your business objectives and the KPIs you want to track. You can now move on to the next step and choose an analytics’ solution. A quick search on google will reveal the main pain point in selecting an analytics tool: there are a lot of solutions to choose from! Google Analytics, Flurry, Umeng, Crashlytics, Localytics, Mixpanel, HockeyApp, Tune, comScore, Amazon, TestFlight, Adobe, Quantcast… And no one solution to rule them all. At least not in an uncontested manner. So how do you decide?

Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin
Standard

WUD Flupa Part 1: Smartphone Street Observer

The latest WUD (World Usability Day) was held in Criteo’s sleek offices, with 3 interesting conferences on innovation. Read on for the first article in our 3 part series covering some of the conference’s highlights: Smatphone Street Observer, Human Factor and Designers in ergonomy, and Elegantt for Trello.

The idea of the Smartphone Street Observer

(Nabil Thalmann – Personae user lab)

The goal is to understand the different uses of mobile phones under the assumption that although “making declarations is good, it is often not enough.” Indeed, users’ memories and anecdotal usage tend to differ from reality, therefore it’s necessary to observe users in their “natural” usage.

Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin
How to track your app's performance ?
Standard

You’ve got a mobile app! Now what?

How to track your app’s performance : First-steps

It probably all started with you nagging your superiors, showing them that all the cool kids on the block are doing it, telling them that it is the next big thing and that no brand’s digital image is complete without it. You worked hard to get it, and you finally did! They trusted you with a solid budget to develop and market your brand’s mobile app. Then it suddenly hits you: now what? You did not think this whole thing through! It is your first time managing this type of project, and you don’t know what comes next. You could hire a big app development agency to manage your app. But managing digital projects and ensuring a good ROI (Return on Investment) are at the core of your responsibilities, and you’d hate to think what could happen next if you trust them to an external agency.

Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin
slack
Standard

How we use Slack to improve our team communication

What’s wrong with email today?

We’ve all been there; an endless flow of work emails. And in the tsunami of emails, maybe only 20% directly concern us or provide relevant information.

A few examples of our internal emails at Backelite: organizing a hackathon, a team building weekend, welcoming new employees, comparing office decorations, chatting about new tech, organizing a football game after work, deciding on a restaurant for lunch, or even simply updating a team about a project’s status between project managers, creatives, and developpers.

These are all examples of what you could find in your Inbox today, a long and comprehensive list leaves many people wondering “what does this have to do with me?”

In short, it became clear that email needs its own project manager. 

And that’s exactly the problem with chain emails (and email in general)  This is what led our team to start using Slack as a communication productivity hack.

Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin
GA
Standard

How to detect and delete spam in Google Analytics

Does this sound familiar?

Thomas Black, having recently taken over the family business, has finally launched his company’s website. Knowing the importance and value of following his site’s traffic, Thomas had already installed Google Analytics into his site’s code and monitored the origins and geographic location of site visitors. However one morning in April 2015, Thomas was surprised by a sharp increase in the site traffic; his daily visitors that were in the 1,000-2,000 range had suddenly ballooned to nearly 30,000 visitors overnight. Thomas suspected most of these visits were fake, but how to know for sure and filter out his site’s real traffic?
Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin
Spam_GA
Standard

Comment détecter et supprimer le spam dans Google Analytics

Les faits décrits ci-dessous sont arrivés près de chez vous!

Avril -2015, Jean Gérard, jeune actif de Charentes Maritimes, n’aurait jamais cru qu’un jour, il reprendrait les affaires familiales. Mais, depuis 2 ans, le jeune responsable de “Artistes Ébénistes” ne cache pas sa joie d’avoir conservé le savoir-faire de ses aïeux.
L’un de ses apports les plus déterminants à cette activité traditionnelle fut la création d’un site Internet dédié à l’entreprise, présentant son offre et ouvrant commandes et  prises de rendez-vous sur l’ensemble du territoire européen.
Depuis, le suivi des statistiques du site de l’entreprise représente une étape clé de sa semaine. Google Analytics lui permet notamment de suivre l’évolution des taux de pénétration de son activité en Europe. 
Cependant, un matin d’Avril 2015, Jean G. fut surpris par le rapport qu’il avait sous les yeux. Il semblait que des visites fictives faussent les statistiques de son site. Quelques semaines après, le phénomène s’amplifie. Le spam génère maintenant près de la moitié du trafic. Que faire ? Continue Reading →

facebooktwittergoogle_pluslinkedinfacebooktwittergoogle_pluslinkedin