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Backelite at the Awwwards Web Design Conference 2016

At the end of January, we had the opportunity to participate in three days of conferences and workshops organized by Awwwards in Amsterdam. The purpose of this event is to assemble a large international community of designers to address the design issues of today in four distinct sessions :

  • A one-day workshop (3 proposed subjects)
  • Two days of conferences involving multiple players from the world of design in a broad sense.
  • The famous awarding of prizes for the best websites of the year in multiple categories.
  • An evening of networking over beer

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Empathy for a Better UX: Understanding your Internal Team, Clients and Users

Feedback from a day of workshops organized by Franck Debane, Julia Kalfon, Stéphane Wickaert, Fiamma Ferrero and Damien Heiss in January.

The day was dedicated to exploring empathy: what it is is and how to become more empathetic, and its role in creating a great user experience. I was particularly interested in the subject, especially in the importance of developing empathy with the people we work side by side with on a daily basis: users, our clients and among colleagues. Continue Reading →

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Atomic Design, a Promising Co-Creation Method

atomic design

 

At Backelite, we regularly question our workflow and our co-creation techniques in order to be more efficient without jeopardizing a project’s quality and consistency.

With the increasing number of responsive web sites and the new principles of universal applications, our way of designing interfaces is evolving. We need to take a wide range of screen sizes and resolutions into account, as well as interfaces that go beyond the screen real estate (e.g. HoloLens, Oculus Rift, etc.)

So we started to look closely at Atomic Design, a method that seems suitable to the current — and future — context. Developers have already been working with components for a while and it is high time that these methods of interface design and development meet.

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Flupa’s Design Challenge

Feedback by two Backelite designers, Marie-Amélie and Fanny, on their participation in the Design Challenge cocktail organized by FLUPA in January at the Quigley’s Point bar in Paris.

 

After taking some time wandering in the underground maze of Les Halles to get back to the surface, we arrived a good half hour late; it was no problem because the session started with a one hour delay. The organizers expected many more participants (about 40 as opposed to the 12 actually present). We ate some Kings Cake while waiting– the third one of the day, if we’re being honest, but we needed the energy to fuel us for the FLUPA Design Challenge. Continue Reading →

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What is Lean UX?

In June, we participated in Jeff Gothleff’s Lean UX design method workshop for companies.

The purpose of this workshop was to provide a framework for implementing the Lean design method in companies, a starting point for this new conceptualization method.

The goal of Lean UX design is to reduce the risk of someone saying, “Why would anyone want that?” when talking about your product.

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How to track your app's performance ?
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Selecting an Analytics Solution for your App

How to track your app’s performance : Choosing your Analytics solution

This is the second part of a 3-part guide. If you missed the the first article, click here to read Part I.

You just finished your measurement plan and have a clear vision of your business objectives and the KPIs you want to track. You can now move on to the next step and choose an analytics’ solution. A quick search on google will reveal the main pain point in selecting an analytics tool: there are a lot of solutions to choose from! Google Analytics, Flurry, Umeng, Crashlytics, Localytics, Mixpanel, HockeyApp, Tune, comScore, Amazon, TestFlight, Adobe, Quantcast… And no one solution to rule them all. At least not in an uncontested manner. So how do you decide?

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